Press & media

Nutti Sámi Siida is featured in the press and other media both in Sweden and internationally. Find out who’s been writing about us most recently.



Sápmi_Experience _logotype

Swedish Lapland Visitors Board – 2016-09-09

Press release: ​Nutti Sámi Siida nominated for Stora Turismpriset 2016

Swedish Lapland Visitors Board mentions Nutti Sámi Siida’s nomination for Stora Turismpriset 2016.

infoturismiamoci –  2016-04-14

Travel blog post by Roberta Longo: Viaggiare in Svezia: 10 idee ecosostenibili tra eremi e villaggi di pescatori

Wisslaren aka Christoffer Colin – 2016-03-03

Instagram post: I can now put reindeer sled driver to my resume. Thanks to @nuttisamisiida for the experience. #swedishlapland

World Travel Guide – 2016

Editorial feature: Top 5 ethical trips to indigenous communities

Condé Nast Traveller – 2016-01-04

Article: 15 unmissable experiences in Sweden

From reindeer-sledding and the Northern Lights to Micehlin-starred meals and geogeously nerdy museums, this is a pretty Swede list

Radio Sweden – News in English 2015-12-24

Program: Sweden’s north: from myth to reality, (from 12:35 on Nutti Sámi Siida)

The myths of Christmas are tied to the north of Sweden in many people’s imaginations. But what is the reality of living there for the indigenous Sámi people who have been there for centuries?

Merinews – 2015-12-12

Article: 8 must visit places in northern Sweden

The Daily Telegraph Australia – 2015-06-05

Article by David Evans: Swedish Lapland the best in the world to see northern lights

Télérama – 2015-02-01

Article by Carole Lefrançois: Immersion chez les Samis

Salzburger Nachrichten – 2013-12-23

Arcticle by Axel Pinck: Tanzende Elche im Nordlicht

Intelligent Travel National Geographic – 2013-05-24

Post by Lola Akinmade Åkerström: Three Reason to Visit Swedish Lapland

Stockholm-based photographer and writer who contributes to National Geographic Traveler and other travel publications, on Reindeer Lodge, reindeer sledding and the northern lights.

World Responsible Tourism Awards 2013 newspaper – 2013

Newspaper: All the winners’ stories from the World Responsible Tourism Awards 2013

Nutti Sámi Siida shortlisted for Best for Responsible Wildlife Experiences.

The Times – 2012-11-24

Article by Kate Johnson: Slip away on a reindeer safari

VisitSápmi – 2012-01-20

Pressinformation: Nutti Sámi Siida quality-labelled with Sápmi Experience

The motivation by VisitSápmi and Svenska Samernas Riksförbund says:

“Nutti Sámi Siida in Jukkasjärvi is one of the pioneers in Sámi tourism. Awarded richly for their efforts to create sustainable and responsible ecotourism. At the heart of this company is the wish to tell the Sámi story so it helps Sámi life style and Sámi traditions survive. The company has always interacted with the Swedish travel trade helping to create a deserved place for Sámi tourism in Sweden and the world.”

Virgin Holidays Responsible Tourism Awards 2011 – 2011-10-26

Nutti Sámi Siida Highly commended in the Best contribution to conserving cultural heritage category.

Read more here: Best Conservation Culture 2011-10-26

The International Ecotourism Society on Nutti Sámi Siida – 2011-06-11

Blog post: Nutti Sámi Siida Leads the Way for Responsible Development of Indigenous Ecotourism in Swedish Sápmi.

Your Travel Choice Blog is an interactive communication platform established by The International Ecotourism Society. The blog post refered to the indigenous communities category.

The Swedish Ecotourism Society on Grand Travel Award’s Ecotourism prize 2011 – 2011-02-16

Press release: Nutti Sámi Siida wins ecotourism prize

Jury’s assessment:

”Nutti Sámi Siida wins the award for its long-term and patient work in uniting the Sámi culture with the global traveller’s quest for genuine and modern experiences. The concept has not just been a successful ambassador for Sweden’s Sámi population, but has also created attraction value and promoted one of our biggest tourism icons, the Ice Hotel.”

Eat like a Girl – 2010 -11-29

Food & travel blog post: Swedish Lapland: Indigenous Sámi Souvas (that’s reindeer to you and I)

Indigenous Tourism and Biodiversity Website Award 2010 – 2010-09-10

Nutti Sámi Siida Winner of the judged 2010 ITBW Award


The Local * Sweden’s news in English – 2010-09-01

Article: Sweden’s Top 5 adventure vacations

Sami reindeer sled safari in Lappland

The Swedish Ecotourism Society on Nutti Sámi Siida as approved Nature’s Best operator – 2003-01-29

Labelling Committee´s motivation (29 January 2003):

”A professional Sami tour operator with a lot of experience and in great demand by the Icehotel. Delivers thoroughly researched and genuine tours of the highest quality focusing on Sami themes such as the reindeer, Sami food and culture. A Sami enthusiast within the Jukkasjärvi Traditional Village Association, which both inspires and strengthens Sami identity.”