Press & media

Through Nutti Sámi Siida we receive many inquiries from media companies around the world. We enjoy helping you create your dream project and got experience from film and tv-shows as well as documentaries and articles. It is a great opportunity for us to access new platforms that spread knowledge about our culture, at the same time as it is a fun days job! However, we will always charge a certain fee for these visits. In this way, you get the chance to support our business and our culture. You also ensure that we can continue to exist for you and our guests. How much of course depends on what we come up with, your target group and to what purpose you produce your piece.

So feel free to send an email and tell us what your project is and how we can help. But do not be surprised when we want certain reimbursement of the costs associated with these projects. Instead, be proud to have the opportunity to support an important issue in a tough industry through your work.


Below you'll see what media writes about us.
Our own pressreleases are behind the button.


To download high resolution pictures you'll need a password,
contact us for instructions.


Nutti Sámi Siida is featured in the press and other media both in Sweden and internationally. Find out who’s been writing about us most recently.

Nutti Sámi Siida nominated for Stora Turismpriset 2016

Press release: ​Swedish Lapland Visitors Board mentions Nutti Sámi Siida’s nomination for Stora Turismpriset 2016.
Swedish Lapland Visitors Board – 2016-09-09

Viaggiare in Svezia: 10 idee ecosostenibili tra eremi e villaggi di pescatori

Travel blog post by Roberta Longo: infoturismiamoci –  2016-04-14

I can now put reindeer sled driver to my resume

Thanks to @nuttisamisiida for the experience. #swedishlapland
Instagram post: Wisslaren aka Christoffer Colin – 2016-03-03

Episode: Reindeer Farming in Sweden

BBC Radio 4 with On Your Farm programme visiting Nutti Sámi Siida – 2016-02-14

Top 5 ethical trips to indigenous communities

Editorial feature: World Travel Guide – 2016

15 unmissable experiences in Sweden

From reindeer-sledding and the Northern Lights to Micehlin-starred meals and geogeously nerdy museums, this is a pretty Swede list
Article: Condé Nast Traveller – 2016-01-04

Sweden’s north: from myth to reality, (from 12:35 on Nutti Sámi Siida)

The myths of Christmas are tied to the north of Sweden in many people’s imaginations. But what is the reality of living there for the indigenous Sámi people who have been there for centuries?
Program: Radio Sweden – News in English 2015-12-24

8 must visit places in northern Sweden

Article: Merinews – 2015-12-12

Article by David Evans: Swedish Lapland the best in the world to see northern lights

The Daily Telegraph Australia – 2015-06-05

Article by Carole Lefrançois: Immersion chez les Samis

Télérama – 2015-02-01

Arcticle by Axel Pinck: Tanzende Elche im Nordlicht

Salzburger Nachrichten – 2013-12-23

Post by Lola Akinmade Åkerström: Three Reason to Visit Swedish Lapland

Stockholm-based photographer and writer who contributes to National Geographic Traveler and other travel publications, on Reindeer Lodge, reindeer sledding and the northern lights.
Intelligent Travel National Geographic – 2013-05-24

Newspaper: All the winners’ stories from the World Responsible Tourism Awards 2013

Nutti Sámi Siida shortlisted for Best for Responsible Wildlife Experiences.
World Responsible Tourism Awards 2013 newspaper – 2013

VisitSápmi – 2012-01-20

Pressinformation: Nutti Sámi Siida quality-labelled with Sápmi Experience
The motivation by VisitSápmi and Svenska Samernas Riksförbund says:

Nutti Sámi Siida in Jukkasjärvi is one of the pioneers in Sámi tourism. Awarded richly for their efforts to create sustainable and responsible ecotourism. At the heart of this company is the wish to tell the Sámi story so it helps Sámi life style and Sámi traditions survive. The company has always interacted with the Swedish travel trade helping to create a deserved place for Sámi tourism in Sweden and the world.

Slip away on a reindeer safari

Article by Kate Johnson in The Times – 2012-11-24

Nutti Sámi Siida Highly commended in the Best contribution to conserving cultural heritage category

Read more here: Best Conservation Culture 2011-10-26
Virgin Holidays Responsible Tourism Awards 2011 – 2011-10-26

Nutti Sámi Siida Leads the Way for Responsible Development of Indigenous Ecotourism in Swedish Sápmi.

Your Travel Choice Blog is an interactive communication platform established by The International Ecotourism Society. The blog post refered to the indigenous communities category.
Blog post: The International Ecotourism Society on Nutti Sámi Siida – 2011-06-11

Press release: Nutti Sámi Siida wins ecotourism prize

Jury’s assessment:

Nutti Sámi Siida wins the award for its long-term and patient work in uniting the Sámi culture with the global traveller’s quest for genuine and modern experiences. The concept has not just been a successful ambassador for Sweden’s Sámi population, but has also created attraction value and promoted one of our biggest tourism icons, the Ice Hotel.

The Swedish Ecotourism Society on Grand Travel Award’s Ecotourism prize 2011 – 2011-02-16

Swedish Lapland: Indigenous Sámi Souvas (that’s reindeer to you and I)

Food & travel blog post: Eat like a Girl – 2010 -11-29

Nutti Sámi Siida Winner of the judged 2010 ITBW Award

(pdf) Read More »
Indigenous Tourism and Biodiversity Website Award 2010 – 2010-09-10

Article: Sweden’s Top 5 adventure vacations

Sami reindeer sled safari in Lappland
The Local * Sweden’s news in English – 2010-09-01

Labelling Committee´s motivation (29 January 2003)

A professional Sami tour operator with a lot of experience and in great demand by the Icehotel. Delivers thoroughly researched and genuine tours of the highest quality focusing on Sami themes such as the reindeer, Sami food and culture. A Sami enthusiast within the Jukkasjärvi Traditional Village Association, which both inspires and strengthens Sami identity.

The Swedish Ecotourism Society on Nutti Sámi Siida as approved Nature’s Best operator – 2003-01-29